AUDI Driving the Sound of the Future

Once again: a perfect win

Since the 2016/2017 season, Audi has been involved in the world's first racing series for purely electric-powered race cars, and LMC has supported the Ingolstadt-based company with preparation and implementation for the second consecutive year.

At this year's Berlin ePrix, Audi AG presented itself in the eVillage with an exhibition area of approximately 400 square meters and offered its VIP guests access to the Audi eLounge.

As the lead agency, we managed the entire brand presentation, arranged with the FIA, and coordinated all trades, including catering, security, cleaning, and the driving agency. We were also responsible for complete participant management, including the online portal.

The entire project team overcame all challenges, and as our client aptly put it: "Diamonds are formed under pressure..." We appreciate the compliment!